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15+ years solving real problems for real people

Empowering web development and embracing life: a full-stack engineer with a passion for solving real problems for real people

“I care less about the code and more about the human on the other side of the screen.”

Malay Ladu

15+

Years of experience

25+

Products shipped

100K+

Users reached

6

Companies & teams

Selected work

Recent projects

A few things I’ve designed and built recently.

View full portfolio
OptinMonster logo

OptinMonster

The popular lead-generation and popup platform used by over a million websites. As a Product Developer at Awesome Motive, I built features across the...

Freemius logo

Freemius

The platform thousands of developers use to sell premium plugins, themes and SaaS. I built platform features and maintained the widely-used Freemius W...

About me

A problem solver, who happens to write great code

I’m Malay Ladu — a full-stack engineer from a small town in Gujarat, now building software used by 100,000+ people. After 15+ years and 25+ products, I’ve learned the code is never the point; the person on the other side of the screen is.

  • Understand the real problem before writing a line
  • Think big, start small — and ship
  • Care about the human, not just the feature
More about me

Clean code

Tested & maintainable

Fast delivery

Shipped in small steps

Found online

SEO done right

Real partner

Invested in results

From the blog

Latest writing

Notes, tutorials and lessons from building software.

All 25 articles

Have a problem worth solving?

That’s my favourite kind of conversation. Tell me what you’re up against — let’s figure it out together.