15+ years solving real problems for real people

Empowering web development and embracing life: a full-stack engineer with a passion for solving real problems for real people

“I care less about the code and more about the human on the other side of the screen.”

Let’s solve it together See what I’ve built

15+

Years of experience

25+

Products shipped

100K+

Users reached

Companies & teams

What I do

How I can help

Whatever the problem, my job is the same: understand it deeply, then build the simplest software that solves it well.

Web Application Development

Custom web apps tailored to how your business actually works — reliable, secure, and ready to grow right alongside you.

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Full-Stack Websites

Complete websites that look great and work smoothly — fast to load and easy to use on phones, tablets and desktops.

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WordPress Development

Custom themes, plugins and a cleaned-up admin — WordPress that’s easy for you to run and a pleasure to use.

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APIs & Integrations

REST APIs, third-party integrations and automations that connect your tools and move data where it needs to go.

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Performance & Optimization

Profiling and tuning slow sites and queries — faster load times, better Core Web Vitals, lower bounce.

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Technical SEO

Clean markup, structured data, sitemaps and metadata so search engines — and people — actually find you.

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Explore all services

Selected work

Recent projects

A few things I’ve designed and built recently.

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Infinite Uploads

Infinite Uploads is your all-in-one media solution: cloud storage, global CDN delivery, video hosting with encoding and streaming.

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Big File Uploads

Big File Uploads lets you upload large media files directly to the media library with the WordPress media uploader.

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OptinMonster

The popular lead-generation and popup platform used by over a million websites. As a Product Developer at Awesome Motive, I built features across the...

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Freemius

The platform thousands of developers use to sell premium plugins, themes and SaaS. I built platform features and maintained the widely-used Freemius W...

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About me

A problem solver, who happens to write great code

I’m Malay Ladu — a full-stack engineer from a small town in Gujarat, now building software used by 100,000+ people. After 15+ years and 25+ products, I’ve learned the code is never the point; the person on the other side of the screen is.